Just be mindful of what your followers want and keep it relevant so they don’t drop off mid video (you can track retention rates from within the IGTV app). With the option to upload videos up to 10 minutes in length, the world really is your oyster. Now for the fun part – switch on your right brain and start shooting content! This is often the hardest thing to get right – if you aren’t shooting on a smartphone (which usually records in 9:16 if shot vertically) you may need to edit or crop your video in post-production ![]()
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