![]() What to do? Do we think of Diwali as our Christmas so we will have to compete for money? That was the thought of my teammate Mukund and we eventually agreed. Our original launch date was overlapping with Diwali which led to a lot of confusion in our team. American wallets are pretty open – they vomit money till September and after October nobody launches any Kickstarter because most of the spending is focussed on Christmas. Here is our Pitch Video.Īs for the launch date – we were told that American and Indian wallets operate differently. We were clear that they will get Hindi+subtitles in this post Parasite, RRR world. We decided that we will focus on OUR audience which was desi. Aiming at primarily American/White wallets. So far, all Kickstarters launched from India have used English. USING HINDI IN OUR VIDEO & THE LAUNCH DATE ![]() Obviously they do not babysit you and their process will fail if you don’t put in the work. Initially, we were apprehensive about cultural translation of context, ideas and approach but after running our thing we can confidently say that the communication translates, the tactics work similarly and the TKG team is progressive and liberal – they did not undermine us. They charge a flat fee and a percentage on top. They have a very high success rate, so it makes sense to hire them if your raise is above 6 lakh INR, in my opinion. ![]() After every module they set up a call with you where your queries are discussed and like this you flow from choosing a platform to all the way into project closure. If you are reading this, you have already made your profile on Kickstarter and have already explored their Kickstarter One-Sheets (Kickstarter is really helpful that way) but TKG takes the game to another level. As you go through them, you prepare for your Kickstarter project from scratch. TKG coach Melissa got on a call with us and this is what they do – they have a list of modules, a course structure and each module ends with homework. On further exploration, we found out that there are these people called “ Kickstarter Experts” that are recommended by Kickstarter themselves – we wrote to all of them and were finally connected with TKG – The Kickstarter Guy. We noticed that the Shasan kickstarter page had one more collaborator. She helped too!Īs first-time Kickstarter campaign creators, we were worried about making beginners’ mistakes. We found the lead of Comics (we couldn’t find the one for Animation) and messaged her on Instagram to ask for her Email ID (don’t talk about business on Instagram). – We found out that Kickstarter has section-wise leads. – We also looked at the campaign The Bystander Anthology by Kadak Collective as an inspiration. He gave us invaluable feedback and also connected us with the Kickstarter team to ask for this badge. We connected with Zain Memon, who had run the biggest Kickstarter project from India – the board game called Shasn. – I would be undermining the effort of some people if I say that we were straight-up handed out this badge. ![]() So they gave us a Projects We Love badge – which includes perks like special features on their homepage and much more. – This got Kickstarter’s attention – we were bringing them many first-time users from a new market AND our project was a unique one. In fact, in order to pledge on Kickstarter you need to make a profile – most of our backers walked the extra mile and created new accounts. – Most of our backers were “first-time users” – these users had never used Kickstarter before. – Majority of our backers were Indians where Kickstarter is not widely popular. – Our target was CAD 25064 and we ended up raising CAD 34961. – Largest pledge amount was 1.5 lakhs INR. – We reached 100% of our target amount in 8 days. This is useful for you if you are planning to launch a Kickstarter campaign from India and have already done your basic research.įrom 9th November to 8th December of 2022, we ran a Kickstarter campaign to fund our idea called “Aaapki Poojita” – billed as the first adult animated series in India: Here are our top line numbers: Note: This is not an end-to-end tutorial on how to run a Kickstarter.
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